In August of 2013, they became the owners of the Utah franchise of Show Homes, a national company that stages homes to make them more appealing to buyers. “The staging is not just putting the furniture in,” Pokusa says, “It’s to highlight the personality of the house.” Pokusa says that through staging, he tries to give buyers ideas of what they can do with the houses. Pokusa also explains that staging is about emphasizing the best parts of the house, “Any imperfection in the house will take your attention and you will not like the house.” For example, if a buyer walked into a house and thought that a door on a living room wall took away from the room and limited the way it could be decorated, the buyer might decide to purchase a different house. However, Pokusa uses furniture to show buyers how the room could look despite any limitations. “We find what needs to be done so you as the buyer can feel good about the house,” Pokusa says. Pokusa explains that much of the decision-making process resides in the subconscious mind. This means that a buyer can walk into a room and get a certain feeling, good or bad, with no distinct reason why they have that feeling. “You have to walk into the house and feel good,” Pokusa says, “If you don’t feel good, it doesn’t matter why, you won’t buy the house.